Wednesday, May 6, 2020

Protecting the Privacy of Users Online - 2076 Words

There are large amounts of information available in the world through various media outlets, such as the internet, mobile conversations, emails, chats, messages, etc. Nowadays, everything is a big data and with the emergence of the whole new breed of big data software which is distributed all over in the world, whatever data is available can be used for analyzing. With the wide spread internet and improvement in technology the big data field have expanded at various fields like banking, finance, social network etc. This paper reviews how the data is being exposed on the internet and gives scope for the infringement of privacy; also I will review a variety of electronic tools/methods that helps in protecting users’ privacy as well reflect upon how much less people know about these infringements but how much more is happening. Also, I will review some of the rules that exist to protect the privacy of users online. Big data: Big data is anything which is too large for traditional databases to handle. They range from Terabytes of data to petabytes of data. Big data is generated from various sources, such as social media networks, oil wells, mobile phone conversations, weather data etc. Blackberry generates instrumentation data 500 Terabytes a day and has over 100 petabytes of data. Chase Bank generates 150 petabytes of total data, Facebook got over 70 petabytes, Chevron (an energy-based company) runs thousands of oil wells across the country and each well produces 15Show MoreRelatedRecommended Organizational Policy Changes Of The European Union998 Words   |  4 Pages(Microsoft changes Bing s privacy policy, 2010). The biggest offenders for malware on the internet is image and video searches on the web. Sophos reports that 92% of search-driven malware attacks is obtained from Google and Bing image searches. (Pearce, 2012). 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What many fail to recognize is that tech companies—such as Facebook and Google—track their online activity and are incessantly storing and selling their information. A user may also willingly offer their information to these companies when they ask for it under the guise of personalizing the user’s experience. Often times the user’s information is sold to feature advertisements that are tailored to them, however, the tracking and mass online surveillance are endangeringRead MoreOnline Activities And Social Media1325 Words   |  6 PagesPeople should expect no privacy when it comes to their online activities. Companies like Facebook, Myspace and Google collect data on their users and sell it to advertisers. Advertisers then begin targeting social media users who match their profiles with online ads. As a user of social media, I often do online research on a particular topic or item I’m looking to buy to compare features and learn more about it. The next time I check my yahoo mail account, the side banner advertisements have allRead MoreYouthful Indiscretions: Should Colleges Protect Social Network Users from Themselves and Others?989 Words   |  4 Pagesin favor of institutionalized involvement in social network protection in her article â€Å"Youthful Indiscretions: Should Colleges Protect Social Network Users from Th emselves and Others?† (Fleming). Posted in the New England Journal of Higher Education, winter of 2008 issue, Fleming poses the question of responsibility in monitoring students’ online social networking activities. With a growing population of students registering on social networks like Facebook and MySpace, she introduces the concernRead MoreControversy of Privacy and the Internet1117 Words   |  5 Pagesâ€Å"Privacy is dead – get over it†, according to Steve Rambam, a privacy investigator who specializes in Internet privacy cases, this is how he considers privacy to be in today’s society. He is just another entity living in the midst of a high technology society to whom privacy seems to be dead when reaching the Internet. With all the traffic on the Internet, the risk of private information falling into the wrong hands is excessive, and with all the advances in computer technology the rate of privacyRead MoreHow Technology Has Changed Our L ives1482 Words   |  6 PagesMany people don’t ever think twice about posting their personal information online. They enjoy using many features that are made available to them on social media. Including tagging their location, posting pictures of themselves, and filling in their bio and profile with information about them. Technology has grown into something that is so easily accessible and convenient. One can now shop from the leisure of their home without ever moving from their sofa or changing out of their pajamas. What manyRead MoreInformation Privacy and whether it has changed since the World Wide Web600 Words   |  3 PagesInformation Privacy and whether it has changed since the World Wide Web Information privacy is related to personal data that is usually stored on computers and online servers (Litman, 2000). However, the information that internet users share online is not private as companies use this information or sell it to the other companies and governments who are interested in the information (Litman, 2000). Before the introduction of the internet and possibly the World Wide Web, private information wasRead MorePrivacy Issues, Child Safety And Hate Speeches1671 Words   |  7 Pageschanges has been made during the service time of Facebook, it impacts a lot of users. Criticisms made wide range of view on its privacy issues, child safety and hate speeches. In this essay, we are going to talk about the privacy issues that people concern about on Facebook and how it impact people after certain changes have been made by Facebook. What is Facebook? Facebook is an online social networking service. Users have to register to use the website, after that Facebook provides a bunch of featuresRead MoreThe Internet And Its Effects On Our Lives1631 Words   |  7 Pagesare partially listened, and sometimes even recorded. Today many companies sell, buy, and use personal information about their users. Those companies track people’s internet interactions and know almost everything about their online behavior: from their personal preferences in food, music, and cars to the health condition, phone numbers, and credit card numbers. Everything users do on the Internet - from the comments to tweets to a simple browsing - will never be erased from history. This is partly due

Flash Consultant Company Business Marketing-Myassignmenthelp.Com

Question: Discus about the Flash Consultants Company Business Marketing? Answer: Introduction Flash Telecom Co. is established as a consultancy and marketing enterprise in telecommunication and information. The company hasn't been in the market for long and specializes in selling telecom and marketing information products. The company targets telecom companies as its main clients. Flash Telecom Co. carries out market research activities on behalf of its clients and then give an after analysis solution to the client's request. The objectives of the firm are to create good relationships with those it serves, the employees, partners, and the public. Flash Telecom Co. has a Skills Unit Department that has ensured that the company enjoys a lucrative market within a great economy that is rapidly growing. One such achievement produced by the unit has resulted in a soaring number of entrepreneurs trusting our services. However, the Skills Unit intends to increase necessary services number which is offered to the corporation. The unit would be considered as a marketing research center where project-based consultations are performed. Flash Telecom Co. has therefore planned to implement a strategy towards ensuring that the company achieves market penetration. The plan is also designed to ensure that the prices of the services offered are affordable. The strategy is a promotional one that is about advertisement integration, personal selling, relation with the public, the Internet, and direct marketing, and also the provision of marketing section for the plan. The market that is targeted ranges from those in the corporate towers and other businesses. Since Flash Telecom Co. Skills Unit is the pride of the companys analytical ability, high-quality standards, value-added service, and capacity to adapt the company intends to offer its clients with the appropriate planning tools and information. Flash Telecom Co. has been in the line of consultancy because it believes in efficiency understands the problems clients face and how to solve them through marketing research. Also, the company doesnt only intend to sell or market its service but to also customize information before market and sell it. Market Framework Regardless of the kind of business activity, one runs, possessing a proper marketing plan for the firm is always crucial. The moment the advertisement strategy fails to promote the products and services sold by the business organization, understand that the company is unlikely to succeed. Whatever factors that make the ad effective are important to consider because they allow one to come up with concrete plans that would ensure that better results are achieved. A good advertisement must therefore be: Memorable Target audience actually Entertaining Able to grab attention Flash Telecom Co. is venturing into a competitive market that is already in existence. However, unlike other new firms, the company approaches the market with a different perspective. Even though there are several digital communication advancements in the current business platform, Flash Telecom Co. chooses to use a face to face method of communication as a way of enhancing the market through research and analysis activities as a means of ensuring that it offers informed consultancy to the clients (DeVault 2017). The main reason for identifying this technique of face-to-face is because the companys professionals are likely to understand the clients better since they use the natural body expressions to gather information attached to their emotions towards a given product. Online market research activities may not give such credible and honest responses unlike the face to face technique. The technique also ensures that the researcher can detect responses that are insincere by observing the respondents expressions. The company, therefore, identifies the strength of face to face technique as the most appropriate method of ensuring better clients get better results (DeVault 2017). HR Management Framework An excellent and professional team of workers will only be realized by Flash Telecom Co. once it has an excellent Human Resource Framework. The firm's HRM team includes the functionality of recruiting workers, training them, motivating them and maintaining performance appraisals (The importance of Human Resource Management 2017). The importance of HR functions to the company includes: Recruitment and Training Both hiring and training are the primary responsibilities required of Flash Telecom Co.s HR team. All the managers are expected to come up with strategies that would enable them to recruit the right employees for the available jobs. They are also obligated to formulate the scope of employee assignments. The employees are also supposed to be educated. The training offered is done according to whatever the organization requires of them (The importance of Human Resource Management 2017). This is the opportunity that the staff members get to develop unique skills that would help them assume new roles in the company. Performance Appraisals With HRM, Flash Telecom Co. encourages workers to perform as per the level of their potential. It also helps in giving suggestions that would help employees improve in the corporation. Maintaining Work Atmosphere A good working environment is important in the aspect of the HRM since individual performance within Flash Telecom Co. gets driven by the prevailing work culture in the workplace (The importance of Human Resource Management, 2017). A proper condition of work is beneficial to an employee that works in the company. When the work atmosphere is friendly, the staff will do their job efficiently. Managing Disputes Several situations may lead to disputes between employers and the employees in an organizational setup. In case such differences occur, it is the duty of the department of human resource which would act on the matter to provide a suitable solution for the conflict. Developing Public Relations The HRM is always responsible for establishing proper public relations. It is the HRM that will organize business meetings, conduct seminars and other official gatherings at the dispensation of the enterprise (The importance of Human Resource Management 2017). In the case of Flash Telecom Co. lacked a proper setup for the HRM, it would likely suffer from grave consequences. Due to such a reason, the company must struggle to put a lot of effort in creating an effective HRM. Revenue Cycle From Data cracker analysis, Flash Telecom Co. has managed to determine the solution to its sales issues. Clients, seven in number, gave their annual gross income as between $1500000-$2500000 after venturing into partnership with our company. Most of the companies that intend to buy our consultancy services are business corporations. The clients are willing to pay as much as $30000 to $40000 for the services we provide; regardless of the time, we've been in operation. Flash Telecom Co. also intends to expand its territories beyond the country into other foreign markets because we believe that quality services will sell anywhere in the world. For the good services that our workers provide, the least individual to be paid goes with more than fortnight pay of $5000 to $10000. Since we majorly target growth in all sectors, the company works with clients as a way of increasing both the client's and its income. Making an impact on the productivity of a client company is the only way Flash T elecom Co. can increase its revenues before ultimate establishment. This can, however, only get achieved through the delivery of best services. The company shall, therefore, help the clients in engaging in more research activities as a measure of retaining them and ensuring that they receive the best services. Payroll Cycle In this part, the underlying financial issue and the relevant payment methods are discussed with regards to Flash Telecom Co. The company employs the FinTech aspect of finance with the help of online payment companies to easily monitor its funds and pay the workers in a prompt manner (Oracle 2017). On the contrary, in-depth research analysis provided the fact that the same payment system would be recommended as a formal financial partnership between the company and its client. By definition, therefore, a payroll cycle is a financial process that the management of Flash Telecom Co. would complete every time that it pays its employees. The steps consist of: Pre-payroll processing. Print payments. Pro forma journal entries processing. Print payroll cycle reports. Final Update Processing Every payroll cycle is preceded by entering and updating information used by the system during the cycle. Such information includes: Frequency of pay Employee information ID number Pay rate Tax information All the employee payment reports are processed every two weeks. The information is then verified in the pre-payroll processing. In the pre-payroll processing, work files are created to produce reports on payments (Oracle 2017). The payroll cycle information is then reviewed and corrections made if necessary before the payments are printed. Employees then receive cash though: Automatic-deposit slips The Payroll Register report system is mainly used to perform prints during the whole process. In case reports need to be automatically printed, having the register report system would ensure the same during reports-only steps within the payroll cycle. In the case of errors during the final update, corrections can be made and rerun steps performed when necessary. In other instances, reset might be required before resetting the setup. Due to the complex steps of the payroll cycle, the company invests in FinTech and follows the economic developments the financial company (Oracle 2017). FinTech provides information regarding financial reports for the payroll cycle to improve or complement the investments of Flash Telecom Co. Payment Cycle The payment cycle is a management solution for helping Flash Telecom Co. in meeting the requirements of the customers. The system is used to streamline receivable accounts and also save resources and time (Billtrust 2017). By implementing PCM, Flash Telecom Co. has realized: An accelerated cash flow Improved efficiency in operations Increased transparency The company uses automated and flexible payment cycle to ensure that it stays competitive and lean. Flash Telecom Co.s Quantum Payment Cycle helps in leveraging the technology used and also creates transparency and flexibility in the invoice-to-cash process. Complex demands of the customer are also met by the use of payment channel options and multiple invoicing (Billtrust 2017) Conclusion Flash Telecom Co. ventures into a competitive market that is already in existence. However, unlike other new firms, the company approaches the market with a different perspective. Even though there are several digital communication advancements in the current business platform, Flash Telecom Co. chooses to use a face to face method of communication as a way of enhancing the market through research and analysis activities as a means of ensuring that it offers informed consultancy to the clients. The main reason for identifying this technique of face-to-face is because the company's professionals are likely to understand the clients better since they use the natural body expressions to gather information attached to their emotions towards a given product. Reference Assignment Centre, U 2017, The importance of HRM Policies And Practices Business Essay. Uniassignment.com. Available at: https://www.uniassignment.com/essay-samples/business/importance-of-hrm-policies-and-practices-business-essay.php [Accessed 25 May 2017]. Billtrust, 2017, What Is Payment Cycle Management? | Billtrust. [online] Billtrust. Available at: https://www.billtrust.com/payment-cycle-management/ [Accessed 25 May 2017]. DeVault, G 2017, Tame Your Focus Groups and Get Useful Insights. The Balance. Available at: https://www.thebalance.com/what-is-a-market-research-focus-group-2296907 [Accessed 25 May 2017]. Institute, C 2017, Enterprise Risk Management (ERM). Cia-ica.ca. Available at: https://www.cia-ica.ca/about-us/actuaries/what/erm [Accessed 25 May 2017]. Learning, IL 2009, 3 Methods of collecting qualitative data Available at https://libweb.surrey.ac.uk/library/skills/Introduction%20to%20Research%20and%20Managing%20Information%20Leicester/page_54.html [Accessed 25 May 2017]. Oracle, 2017, Working with the Payroll Cycle. [online] Docs.oracle.com. Available at: https://docs.oracle.com/cd/E16582_01/doc.91/e15133/wrk_wi_payroll_cycl.htm#EOAPY00190 [Accessed 25 May 2017]. Oracle, 2017, Technical Overview of Payroll Cycle. [online] Docs.oracle.com. Available at: https://docs.oracle.com/cd/E26228_01/doc.93/e21936/tech_over_payrol_cycle.htm [Accessed 25 May 2017]. Palmer, A 2017, Actuaries Managing Risks. Available at: https://actuaries.asn.au/microsites/actuaries-managing-risk [Accessed 25 May 2017]. The importance of Human Resource Management, 2017, Humanresourceexcellence.com. Available at: https://www.humanresourceexcellence.com/importance-of-human-resource-management/ [Accessed 25 May 2017].

Wednesday, April 22, 2020

The Relation Between Abuse Neglect And Delinquency Essays - Crimes

The Relation Between Abuse Neglect And Delinquency The Relation between Abuse, Neglect And Delinquency ABSTRACT This research paper is to make known the problems of maltreatment, and the affects the individual is made to deal with. This needs to be taken into account when there is a delinquent act performed. This is not an excuse that should be used for all delinquent acts though. Parents need to realize, they brought this child into the world and now it is there duty to raise them with proper values and morals. The child needs to be looked after, making sure there is no unnecessary harm being done to him/her. I believe that maltreatment does influence an adolescent in becoming a delinquent. The individual learns that this is acceptable behavior from the people that have the most influence in their lives. Once they realize that this is not a tolerated behavior they tend to act out in all sorts of forms, upon themselves and others. They now hold no fear in defying society. I am gathering some of my data from my own experiences (and others soon to follow) from the Perkins School (Lancaster). This school is a home for the time being for abused children and adolescents. They try to teach the individuals how society works and what is accepted and behavior adjustments. This school does not try to cure them, but to help them understand and deal with their difficulties. The remaining part of my research came from journal articles and books. In my findings, I am implying that maltreatment affects a child a great deal, most likely for a severe amount of one's life. The emotions that are built up in the child are going to cause outbursts of anger, confusion, anxiety, hostility and distrust. Depending upon the intensity and the length the maltreatment occurs for assists in explaining the consequences the individual may portray due to the maltreatment. INTRODUCTION Do forms of abuse and neglect within the family bring about delinquency among the youth? Presumably, yes, maltreatment does have an influence upon delinquent behaviors. Maltreatment is referred to as the parental behaviors that are considered acts intended to inflict physical or psychological harm and that reflect a lack of concern for the adolescent's well-being, sense of self, and social competence. (Brezina, Timothy) Maltreatment causes neurological damage, deficits in cognitive socioemotional functioning, and learning of antisocial problem solving and failure in school. Depending upon the severity and length of time of the maltreatment put onto the child determines the level of violent behavior put forth by the juvenile. Severe physical, psychological, and neurological consequences can come about because of maltreatment. These consequences may impair the child's ability to socially integrate in various ways. Within the last ten years studies have found strong associations between inadequate parental nurture, harsh or erratic discipline, and delinquent or violent behavior in childhood and adolescence. This does not mean that all delinquents were abused or neglected. Some come from what appear to be model homes. I chose this topic because of a few reasons. Recently I started working at the Perkins School, which is a residential program for abused (physically, sexually, and mentally) children. These children can no longer live with their family in the home. Some of the children do not even have people to call family or a place to call home, except Perkins. Every one of these children have behavioral problems, some more severe than others, due to the trauma they have been through. Seeing how defenseless these children were/are to the abuse and how much it affects their behavior is mind boggling. Today's society seems out to punish the delinquents for their behavior. But does society look at the whole picture? Life at home, their morals and values learned through their parents should also be examined as well. Children are like clay, what is molded and pounded into them hardens and is that way until it is melted and restructured. People need to take into consideration how they were raised and what was taught to them their whole life. Yet, there are exceptions to this. Some children just have problems brought about on their own. LITERATURE REVIEW The article Adolescent Maltreatment and Delinquency: The Question of Intervening Processes in the 'Journal

Monday, March 16, 2020

the life of Jackie Robinson essays

the life of Jackie Robinson essays Jackie Robinson, actually called Jack Roosevelt Robinson, was born on in Cairo, Georgia in 1919 to a family of sharecroppers. His mother, Mallie Robinson, single- handedly raised Jackie and her four other children. They were the black family on their block, and the prejudice they encountered only strengthened their bonds. From this humble beginning would grow the first baseball players to break the Major League Baseball's color barrier that segregated it for more than 50 years. When Jackie was only sixteen months old, his father left. His mother decided to move the family out to California. When they got to California they lived with his mother's brother, Burton. Before they arrived at California, his mother had made arrangements to find other living conditions because; Burton's house would be over-crowded, so Jackie's mother took a job washing and ironing clothes. There was not enough money from her job though, so she went to welfare for help. Welfare added to her salary, which barely made enough to keep them alive. The family, at times did not have enough food to eat and his mother would bring scraps from her job to feed them. His mother was a very busy person, and she always went to work before sunrise, and always returned from work late. When she was home, she was usually exhausted, but she still made the energy to help her kids and take care of them. One time, a girl in the neighborhood ran up to Jackie and called him "Niger, Niger, Niger." He had retaliated by calling her "cracker." When he called her that, she went and told her father and he stormed out of the house. He and Jackie had a stone- throwing fight until the father's wife came out and took her husband inside. From then on, all the white people in the neighborhood signed a petition to get them thrown out of the neighborhood. Jackie's mother stood her ground and would not make anybody force them to leave. ...

Saturday, February 29, 2020

Analysing Risk Management In Holiday And Hospitality Industries Tourism Essay

Analysing Risk Management In Holiday And Hospitality Industries Tourism Essay Loyalty of guests and tourists is created only by strong relationships where the guest feels special and important. Generally, people go to a hotel or plan for a trip on an emotional feeling. The feeling should be good, risk free, safe, and effective and even to increase their confidence. Almost all guests go to a hotel for the same reason. If the hotel gives them a homely feeling then they will come over there again and again. But, if the hotel is not making them feel important or special, they will buy it somewhere else. The loyalty of customers is totally dependent upon how safe they feel at hotel. They should feel important and special. They should get proper attention by the hotel they dealing with. The hotel should believe that the guests coming to the hotel are an important part of servicing customer needs. In order to make a loyal guest, we need to go ahead of their expectations from the hotel. The WTO (World Tourism Organization) had conducted a research on tourism all acro ss the world. They have provided some of the critical and interesting facts on the contribution of Tourism and Hospitality Industry to the whole world. The Average Annual Increase is 4.0 %. But his sector is also facing a number of risks and we are trying to manage those risks! The main aim of the risk management process is to increase the prospects and opportunities and decrease the consequences of a risk event. During the whole process, there are common conventional stressors, but our reaction to those stressors differs from person to person as we are all unique persons. The anxiety and confusion that come from not knowing what lies ahead can create stress. People used to utilize basic defenses when high degree of uncertainty arises. In this state of vagueness, generally people easily way out to disbelieve, removal and self-defense. Individuals are told that the ways used in old days are no longer functioning and often this note becomes modified that they are not appreciated. We n eed to work hard to manage any kind of risk successfully. When everything is planned carefully, the proper foundation is being built, launching a product becomes much easier, and we can improve the chances of success. If we are too impatient, and if we expect too many results too soon, our plans for change are more likely to fail. It is therefore of critical importance that the present tourism systems should be considerably made stronger to give comfort to the tourists from all across the world. www.gov.ab.ca/edt/tda/abstats.htm B.C. Visitor Study Highlights; Tourism British Columbia. Today the Hospitality and Tourist Industry is facing the following type of risks: Safety Risks Technology Risk Political Risk Business Risks Financial Risks Following is the process of Risk Management: The big Picture; 1997-98; Vol. 41, Travel Industry World Yearbook. METHODOLOGY Online research data has been taken from different web sites, articles, and theoretical studies from different books. We hav e used the methodology of collecting information from both the sources. And these sources include personal interaction with experts which is the primary source of information and information collected from websites is the secondary one.

Thursday, February 13, 2020

Advertising Assignment Example | Topics and Well Written Essays - 2000 words

Advertising - Assignment Example From the modest beginning, today it has grown into a consumer product giant with 400 brands. Their product portfolio includes those related to personal care, home care, food, hygiene, nutrition, health and beauty. These are used in more than 190 countries around the world, with dual headquarters in UK and Netherlands. Driven by strong and futuristic principles, the company registered a turnover of  £44.3 billion in 2010, the net profit being  £4.6 billion. It has 12 power brands that drive annual sales of more than  £1 billion. Unilever is a workplace for around 170,000 employees. The company’s success is hugely attributable to its belief in maintaining high standards of corporate behavior, be it at the consumer, stakeholder or community participation levels (Unilever, 2011). The sustenance of a brand in consumer product sector is dependent on its promotion, which is again largely shouldered by advertising. This is because of the competition in the industry and the need to reach out even to the remote population, in order to tap some extra space in the market pie. The pull effect caused by advertising in the consumer product range far exceeds that resulting from other methods of promotion, mainly because of its reachability, influence on consumer preferences and buying decision (Lamb & Dunne, 2010). Unilever also abides by this mode of promotion, due to the widespread nature of its operations and multiplicity of products. It sees advertising as a medium to explain the benefits of Unilever’s products, while actively engaging the consumers in improving not only the company’s products, but their own lives. The advertising and promotional expenses of the company amounted to 5.6 billion euros in 2010 (Unilever, 2011). Ad Age Digital reports that this advertising budget of Unilever is ranked second highest investment by various

Saturday, February 1, 2020

Ritz Carlton Hotels and Service quality Research Paper

Ritz Carlton Hotels and Service quality - Research Paper Example The Ritz Carlton has developed excellent service delivery strategies, which enable it to stay at the top (Reiss, 2009). This paper will look at some of the strategies, and how these ideas have shaped the way for other hotels to embrace service quality as a means of acquiring and retaining customers. For the Ritz Carlton, customer service is something they invest in, offering their employees more than a hundred hours of customer service education so as to ensure their preparedness when dealing with customers. When organizations in the hotel industry neglect the aspect of improving service quality in favor of cutting costs, they are doing a great disservice to their customers and the organization’s stakeholders. The Ritz Carlton, in its bid to be the best, implements the three steps of service, which involves; welcoming customers, anticipation and compliance, and fond farewells (Reiss, 2009). Customers create bonds and relationships with employees, hence; creating an exceptional reputation in the whole industry. In the three steps of service, a warm welcome is part of the package for customers. Whenever guests arrive, it is customary to greet them and address them using their names when and if possible. In this strategy, there is the anticipation and fulfillment of the guests needs. In this case, the employees anticipate what the guest’s needs may be, and helps in fulfilling them to the customer’s satisfaction. This brings in a cordial relationship between the people involved. A fond farewell, which is part of this package, enables the customers to feel like they are leaving a part of them behind, which makes it easier to make a return whenever possible (Verma, 2012). The ‘twelve service values’ is a strategy that allows the employees to bring forth the brand’s promise to its customers and guests. In this strategy, each starts with letter â€Å"I†, which works to demonstrate the power